Designed by Ronan and Erwan Bouroullec in 2010, Aim reduces lighting to its essentials: a cable and a source of light. The freely adjustable body creates a dynamic play of lines and positions like a tangle of vines. Inspired by nature, the designers imagined Aim as a lamp that grows and adapts, offering endless possibilities in both single and clustered configurations. Its radical form and flexibility reimagine the concept of centralised lighting, allowing light to be aimed exactly where needed.
